David Kretschmer is a German based photographer who assisted Erwin Olaf in 2010 in the Netherlands. His award-winning expositions ‘Mirrors’ and ‘Confessions’ are now to be seen in the multibrand concept store FOUR by Azzurro at Amsterdam’s finest shopping district the P.C. Hooftstraat. Together with the Amstel Gallery, FOUR by Azzuro put these great pieces of work in their store.
Face the stories
The industrial, sleek look of the store and the framed pictures of David Kretschmer blend perfectly as if they never hung anywhere else. Both series are seen through the whole store where you’ll find yourself staring at the intriguing faces of the models. artist David Kretschmer must have put some thought in the concept: “If you want to take a good picture you cannot just choose any model, but someone who really stands for your story. That’s why choosing the models was the most intensive part of the whole process.”
Part of our daily routine is looking at ourselves in the mirror. David told: “I was searching for a new point of view that’s never been captured before. I investigated and I could not find a photographer that has captured a person standing in front of a mirror.” The time invested in the mornings is different between men and women. You can see that the women on the pictures look more critical at their selves than the men. “Women always seem to put more time and effort in thinking of what to wear or how to do their hair. Men on the other hand don’t. I think it was made up once in history.”
After already winning the ‘Prix de la photographe de Paris’, ‘Sony World Photography’ and ‘Canon Proffoto Award’, David Kretschmer’s work has already proved to be a huge success. We cannot wait to see even more from this artistic talent.
What: Mirrors and Confessions by David Kretschmer
Where: FOUR, P.C. Hoofstraat 127, Amsterdam
When: May 17th – June 16th