Category: Behind the brand

“It’s about you and me”. That’s what Mimi’s jewelry line is all about.  Mirjam van Dijk (Mimi) is a jewelry designer who gets her inspiration and material from far exotic places all over the world. Elements like nature stones, stars and skulls are recurring elements. These exotic items are an addition to express your personal mood and feelings. So complete your outfit inspired by your daily mood!

Mimi et Toi is soon available at Little Soho.

Bit by bit, you can shop more spring and summer items by Pinko at Little Soho. To give their sexy summer collection some extra spice and power, they’ve got fierce top model, Naomi Campbell, as their figurehead. Take a look and see the making of the Pinko ad campaign, with Ms. Campbell as the leading lady.

The search for the perfect jeans gets so much easier with the top denim brand 7 For All Mankind. This Californian brand really got the city of angels, L.A., on the map when it comes to developing the best jeans that quickly were known as ‘Sevens’. In their 12 years of being, 7 For All Mankind, is now known as a modern, yet classic jeans brand that uses the most refined fits, stylish washings and designs to always be one step ahead in fashion.
Best known for their original use of fits, fabrics and finishing’s in denim, 7 For All Mankind now is a household jeans brand .
Not only in the fashion world, but also in the Hollywood glam world. Since their first launching in 2000, they’ve become one of the favourite jeans of stars like Angelina Jolie, Cameron Diaz and Liv Tyler.

7 For All Mankind Spring/Summer collection 2012
The Spring/Summer collection for this year is all about California cool.
The fabulous Brasilian Rose wash combines a bright blue base with subtle bleaching to create a gorgeous sunkissed, sea-drenched look. The Midnight Miami wash is a classic denim, with a true blue base and contrast stitching for a retro feel .
For those nights you want to head out on the town, there are sleek and sophisticated dark washes to keep you looking glamorous. Take a look at the Roxanne New York and the Roxanne Vintage.
Grey more your colour? The Roxanne Toronto Grey is lovely!
But the brand did not forget to put colour in their collection. The Skinny Light Drill comes in a sweet pink.  The Boy Chino comes in a special red and beige colour, and the summery Roxanne Crop has a heavenly blue tone.
Summer is almost there…

The Spring/Summer collection of the beautiful Italian fashion brand Patrizia Pepe, is almost for sale at www.littlesoho.com. But for those who are in need of a preview: take a look at the fashion show held in  Firenze with exclusive Harley&Muscle’s soundtrack engineering.

With the French fashion brand American Vintage, Little Soho is sure to provide you all with the best looking basics for the upcoming season!
Head designer of American Vintage, Mikaël Azoulay roamed the streets with a curious and instinctively mind to find out a way to give basic items a renewing and original touch. Together with a team of designers he sat around the table, and American Vintage was born.
The simplicity and authenticity of the basics, combined with newest trends and style makes American Vintage the pure and unique fashion label that it is. Not only being a lust for the eye by its racy colour palette, American Vintage’s garments are also a fine and delicate feeling for the body.

Collection Spring/Summer 2012
Get hypnotized by the beautiful and inspiring colours American Vintage uses for their Spring/Summer collection 2012. Think electric blue, mango and fuchsia meets more acid pastel tones like kaolin, medlar and sky blue.
It’s all about mixing and matching this season and not only with colours. Fabrics, patterns and even shapes are screaming for the right mix.
Combine the more casual but lovely soft cotton with the elegant silk. Geometric, ethnic and floral prints go great with the more neutral and solid colours.
Simple elegance but with a touch of outrageous craziness might just sum it all up. And if you are not afraid to combine, then you are so ready for summer! Click here to see the American Vintage collection at Little Soho! 

Forget about wintertime, get in a more summery mood by looking at the spring/summer collection 2012 from American Vintage! We are so happy that we added this fabulous brand to Little Soho’s collection! Take a look at the video for a preview.

Earlier, we told you about 7 For All Mankind’s collaboration with Hollywood star, James Franco. He will be the director and photographer of the jeans label’s Spring/Summer 2012 campaign video and shoot. And Little Soho’s got some behind-the-scenes footage for you!

Although the whole 7 For All Mankind campaign won’t be released until March 2012, there’s an exclusive clip with some sneak peek material of the work of James Franco.

By the way, make sure you keep an eye at 7 For All Mankind’s new Spring/Summer collection at Little Soho! We can promise you that the collection is incredibly stylish.

The IT-girl of Ana Alcazar wears this season dresses with sleek lines and feminine snits. The color palette consists mainly cherry red, rust, mud and of course classic black. The collection is inspired by the 60s. So the timeless Audrey Hepburn look is very often reflected in the pieces. Ana Alcazar says on her website: we love her forever, and so do we!

Watch the making of!

Click here  for the first pieces of Ana Alcazar’s new collection!