Category: Behind the brand

The Lobster House in Amsterdam truly was the place to be for everyone who’s in love with the luxury casuals by Dante 6. The trendy new restaurant served as the perfect setting for a the down-to-earth Dutch brand, creating an original and intimate way to showcase their new F/W ’13 collection.

While enjoying some food and drinks, an amazing intro movie, projected on the vintage white-painted brick wall, gave us a delicate teaser of what was yet to come. A stunning montage of images, varying from images from nature (shot by a documentary-maker from National Geographic) to kaleidoscopic abstract images of colors, set to hypnotizing and energetic music, led us into the actual fashion show.

A show that, like the intro-movie, was original and mesmerizing. On three spinning platforms, all the models stood stock-still and stunningly beautiful for us to get a perfectly detailed look at them. From black to jewel-toned blue, from forest green to golden brown and from blush red to deep purple; all the warm shades of fall and winter were shown.

Feminine tailored dresses, knitted cardigans and stunning suede pants stole the show.  Layering, a trend that we’ve seen from Dante 6 before, seems to be making a comeback for the upcoming F/W season. Mixing and matching leather with silky blouses and comfortable knitwear will also still be in style. And we’ve already picked our must-have: a deliciously cute hat we’ll be fighting over come next winter.

As the evening came to an end, we found ourselves actually longing for summer to come and pass, and F/W ’13 to begin, that’s how beautiful this collection is. Make sure you mark your diary with a reminder to whip out your wallet the second this collection hits the stores. Believe us, you’ll want to. But for now, take a look at the mouthwatering photos from last night.

The entrance

The models backstage

A closer look

Part of the new collection

The Finale

The British designer Stella McCartney launched her fashion house in 2001. Besides stunning women’s wear she’s  got her own organic skincare, perfume, kids clothing line and a beautiful organic lingerie line!  The linen contains lovely feminine shapes and sweet soft colours. And most important, it fits perfectly! High end fashion for underneath.

Try it yourself! Stella McCartney’s lingerie will be available soon at littlesoho.com

Sophie Albou loves chic, retro details of the 1920’s and 30’s. In 1995 she crafted those details into the designs of her own brand Paul & Joe, which she named after her two sons. Her brand is about having fun and wearing the clothes you love and want to wear. Besides the chic and retro details that are crafted into her contemporary and modern designs, this Parisian has a romantic, delicate style and is a fan of using beautiful colours. Next to Paul & Joe, Sophie also created a more playful and affordable clothing line for women, called Paul & Joe Sister. And she also thought about a line for men, kids and and even a cosmetic line!
A brand to fall in love with.

Paul & Joe will be soon available at Little Soho.

“It’s about you and me”. That’s what Mimi’s jewelry line is all about.  Mirjam van Dijk (Mimi) is a jewelry designer who gets her inspiration and material from far exotic places all over the world. Elements like nature stones, stars and skulls are recurring elements. These exotic items are an addition to express your personal mood and feelings. So complete your outfit inspired by your daily mood!

Mimi et Toi is soon available at Little Soho.

Bit by bit, you can shop more spring and summer items by Pinko at Little Soho. To give their sexy summer collection some extra spice and power, they’ve got fierce top model, Naomi Campbell, as their figurehead. Take a look and see the making of the Pinko ad campaign, with Ms. Campbell as the leading lady.

The search for the perfect jeans gets so much easier with the top denim brand 7 For All Mankind. This Californian brand really got the city of angels, L.A., on the map when it comes to developing the best jeans that quickly were known as ‘Sevens’. In their 12 years of being, 7 For All Mankind, is now known as a modern, yet classic jeans brand that uses the most refined fits, stylish washings and designs to always be one step ahead in fashion.
Best known for their original use of fits, fabrics and finishing’s in denim, 7 For All Mankind now is a household jeans brand .
Not only in the fashion world, but also in the Hollywood glam world. Since their first launching in 2000, they’ve become one of the favourite jeans of stars like Angelina Jolie, Cameron Diaz and Liv Tyler.

7 For All Mankind Spring/Summer collection 2012
The Spring/Summer collection for this year is all about California cool.
The fabulous Brasilian Rose wash combines a bright blue base with subtle bleaching to create a gorgeous sunkissed, sea-drenched look. The Midnight Miami wash is a classic denim, with a true blue base and contrast stitching for a retro feel .
For those nights you want to head out on the town, there are sleek and sophisticated dark washes to keep you looking glamorous. Take a look at the Roxanne New York and the Roxanne Vintage.
Grey more your colour? The Roxanne Toronto Grey is lovely!
But the brand did not forget to put colour in their collection. The Skinny Light Drill comes in a sweet pink.  The Boy Chino comes in a special red and beige colour, and the summery Roxanne Crop has a heavenly blue tone.
Summer is almost there…

The Spring/Summer collection of the beautiful Italian fashion brand Patrizia Pepe, is almost for sale at www.littlesoho.com. But for those who are in need of a preview: take a look at the fashion show held in  Firenze with exclusive Harley&Muscle’s soundtrack engineering.

With the French fashion brand American Vintage, Little Soho is sure to provide you all with the best looking basics for the upcoming season!
Head designer of American Vintage, Mikaël Azoulay roamed the streets with a curious and instinctively mind to find out a way to give basic items a renewing and original touch. Together with a team of designers he sat around the table, and American Vintage was born.
The simplicity and authenticity of the basics, combined with newest trends and style makes American Vintage the pure and unique fashion label that it is. Not only being a lust for the eye by its racy colour palette, American Vintage’s garments are also a fine and delicate feeling for the body.

Collection Spring/Summer 2012
Get hypnotized by the beautiful and inspiring colours American Vintage uses for their Spring/Summer collection 2012. Think electric blue, mango and fuchsia meets more acid pastel tones like kaolin, medlar and sky blue.
It’s all about mixing and matching this season and not only with colours. Fabrics, patterns and even shapes are screaming for the right mix.
Combine the more casual but lovely soft cotton with the elegant silk. Geometric, ethnic and floral prints go great with the more neutral and solid colours.
Simple elegance but with a touch of outrageous craziness might just sum it all up. And if you are not afraid to combine, then you are so ready for summer! Click here to see the American Vintage collection at Little Soho! 

Forget about wintertime, get in a more summery mood by looking at the spring/summer collection 2012 from American Vintage! We are so happy that we added this fabulous brand to Little Soho’s collection! Take a look at the video for a preview.

Earlier, we told you about 7 For All Mankind’s collaboration with Hollywood star, James Franco. He will be the director and photographer of the jeans label’s Spring/Summer 2012 campaign video and shoot. And Little Soho’s got some behind-the-scenes footage for you!

Although the whole 7 For All Mankind campaign won’t be released until March 2012, there’s an exclusive clip with some sneak peek material of the work of James Franco.

By the way, make sure you keep an eye at 7 For All Mankind’s new Spring/Summer collection at Little Soho! We can promise you that the collection is incredibly stylish.