On May 14th, only weeks after giving birth to her second son and launching her first collection, celebrity stylist Danie Bles opened her new, permanent vintage boutique supported by family and friends such as Anouk Smulders and Leontine Borsato.
A Dirty Habit
For decades wearing vintage clothing has been stigmatized, especially by the mainstream, as a dirty habit. In the last few years though, as new vintage shops pop up everywhere we look, wearing unique, pre-owned pieces has become a huge trend.
“Every time I tried to sell the concept of vintage fashion to my husband, he chuckled: Why on earth would you spend money on ‘dirty’ clothes? Only when we visited my favourite vintage stores in Paris, he understood”, Danie Bles explains.
The godmother of vintage, according to The New York Times, can’t be anyone other than Barbra Streisand. The singer, who will perform at the Ziggo Dome in June, turned vintage into her signature style. Initially her love for vintage only translated into her personal wardrobe. However it did not take too long before her basement was a vintage shopping street. These days everyone from Sarah Jessica Parker to Kate Moss flaunt their eye for vintage. And while some struggle to incorporate their vintage treasures into their wardrobes, American stylist Rachel Zoe is constantly on the haunt for all things vintage and often shares her best-kept vintage shopping secrets on her website.
Mom Knows Best
Truce, the mother of Danie Bles, will welcome customers in the cosy boutique everyday and turn dreams into a reality by picking the perfect Chanel jacket or must-have Birkin bag for you. This is why we expect many high-heeled women to come knocking on this vintage heaven’s door soon. Especially since you can even hand in your own vintage designer items to sell here.
Address: Cornelis Schuytstraat 45, Amsterdam.