Tag: 7 For All Mankind

The search for the perfect jeans gets so much easier with the top denim brand 7 For All Mankind. This Californian brand really got the city of angels, L.A., on the map when it comes to developing the best jeans that quickly were known as ‘Sevens’. In their 12 years of being, 7 For All Mankind, is now known as a modern, yet classic jeans brand that uses the most refined fits, stylish washings and designs to always be one step ahead in fashion.
Best known for their original use of fits, fabrics and finishing’s in denim, 7 For All Mankind now is a household jeans brand .
Not only in the fashion world, but also in the Hollywood glam world. Since their first launching in 2000, they’ve become one of the favourite jeans of stars like Angelina Jolie, Cameron Diaz and Liv Tyler.

7 For All Mankind Spring/Summer collection 2012
The Spring/Summer collection for this year is all about California cool.
The fabulous Brasilian Rose wash combines a bright blue base with subtle bleaching to create a gorgeous sunkissed, sea-drenched look. The Midnight Miami wash is a classic denim, with a true blue base and contrast stitching for a retro feel .
For those nights you want to head out on the town, there are sleek and sophisticated dark washes to keep you looking glamorous. Take a look at the Roxanne New York and the Roxanne Vintage.
Grey more your colour? The Roxanne Toronto Grey is lovely!
But the brand did not forget to put colour in their collection. The Skinny Light Drill comes in a sweet pink.  The Boy Chino comes in a special red and beige colour, and the summery Roxanne Crop has a heavenly blue tone.
Summer is almost there…

Earlier, we told you about 7 For All Mankind’s collaboration with Hollywood star, James Franco. He will be the director and photographer of the jeans label’s Spring/Summer 2012 campaign video and shoot. And Little Soho’s got some behind-the-scenes footage for you!

Although the whole 7 For All Mankind campaign won’t be released until March 2012, there’s an exclusive clip with some sneak peek material of the work of James Franco.

By the way, make sure you keep an eye at 7 For All Mankind’s new Spring/Summer collection at Little Soho! We can promise you that the collection is incredibly stylish.

One of Little Soho’s favorite jeans brand, 7 For All Mankind, opened their first flagship store in Amsterdam yesterday night. The luxurious American denim label had a special opening party in their brand new store in the P.C. Hooftstraat. Of course, Little Soho was there!

Since 2010 & For All Mankind has been expanding all around Europe. There have been popping up stores in fashion city’s like Antwerpen, Rome, London, Milan and Düsseldorf. But now it’s time for the Dutch capital, Amsterdam.

The VIP-cocktail party started at 7 o’ clock and good music was provided by DJ set Claire & Sheila Hill. The big crowd was spread around the whole store, with especially big groups at the delicious cocktail bar and the lovely chocolate fountain. The 7 For All Mankind Jeans were all tightly folded and hung for everyone to see. The night ended with a big price for three very lucky winners: a free shopping spree in the store with a value of 500 euro!

Check out some pictures here!

Little Soho’s Margo & Marjolein 

One of Little Soho’s favorite jeans brands, 7 For All Mankind, has a new photographer! Hollywood’s James Franco swapped places and will take in a place behind the camera for the jeans brand’s Spring collection.

After dozens of successful movies, an Oscar nomination and a brand new Gucci campaign, the 33-year old actor was ready for a change. Recently, he shot British model Agyness Deyn for a ‘Rebel Without a Cause’-inspired shoot for the American ELLE. The jeans brand was obviously impressed by Franco’s career-switch and  asked him to shoot their new collection.

In December the actor will go to Los Angeles to shoot the 7 For All Mankind campaign, for which he will use models as well as some celebs. The new founded photographer will also direct the TV commercial for the new collection of the jeans brand.

We have to wait till March 2012 to see the results of James Franco’s creations for 7 For All Mankind.

Photo: Vanityfair.com

The jeans by 7 For All Mankind are loved for their beautiful washings and flattering fit for all body types. Hollywood’s leading ladies like Angelina Jolie, Cameron Diaz and Liv Tyler have been fans of ‘Sevens’ since the beginning. The collection includes feminine, timeless classics and fashion pieces that you’ll adore again and again.