Last week we had a special event in Amsterdam; Karl Lagerfeld’s brand store, named ‘Karl’, opened its doors. The grand opening on Wednesday the 23th of April truly was a red carpet affaire. The store in Amsterdam is the second store in Europe after Paris, and the plan is to have a Karl store in every big city in Europe.
De Negen Straatjes
The place to be in Amsterdam right now is ‘de negen straatjes’, these are nine little side streets with hot and happening restaurants, coffee shops, hair salons and of course clothing stores. So where else would ‘Kaiser Karl’ open a store? The store is 150 m2 big and covers two floors. The main floor is designated for the women’s collection, which include stunning bags, amazing shoes and eye-catching fashion. Always wanted denim shorts with the profile of Karl Lagerfeld? Well, don’t look any further, because the Karl store has them!
The digital age
Karl is a keen photographer and social media-user which also shines through in the Karl stores. By having iPads in the dressing rooms, you can take pictures and share these with your friends and family via social media and email. Downstairs in the men’s department you can scroll through the look book on an iPad that is attached to the clothing rail. You can immediately see how to combine the clothes and pick your favorite styles. Another digital feature is the guest book. Take a picture (again with the iPad) and post this on the Facebook page of the Karl store. You can leave a personal message to let everyone know you were there.
A Little Karl
You can also buy the amazing Toki Doki dolls in the Karl store. These limited edition collector’s items offer you a b-bopping Karl. If a soft and cuddly Karl is more your style, you should check out the Mua Mua dolls. Mua Mua Dolls are little mischievous monsters that protect and love its owner by absorbing all the negative energy and transforming it into love. According to the label you can take little Karl where ever you go, but you have to make sure to treat him with love.
Besides clothes and dolls you can buy eye-catching coffee table books, stunning moleskine note books and quirky iPhone covers. With its high-end interior, heartwarming sales people and one-of-a-kind items, the Karl store really is a great addition to ‘de negen straatjes’. Therefore, make sure to pay a visit to Karl and give the Kaiser himself Little Soho’s regards.